ZPower Introduction & Lead-Gen

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Brainycloud supported KIND Hearing by getting the right PR material to the appropriate stakeholders, developing a Hearing Care Professional sales/ introduction package, gaining brand recognition and generating the first consumer leads. A fully automated Facebook campaign classifies incoming leads and adds them in a Nurture emailing system. Together with NEMO Amsterdam we rewarded the early adapters with two free entrance tickets for the NEMO Sience Museum in Amsterdam.

July 13, 2016

Silver-zinc battery technology has been used by NASA and the military for mission-critical applications for years. When Sputnik was launched in 1957, it was powered by a one-time-use silver-oxide battery. Later, Apollo missions would use early rechargeable silver-zinc batteries. ZPower Rechargeable Battery has made this technology commercially viable and available to the public.

Their first consumer product, the ZPower Rechargeable System for Hearing Aids, has the potential to change the lives of millions of hearing aid wearers by eliminating the need to change batteries, forever. KIND Horen introduced this product in the Netherlands and our task was to create sufficient awareness among the target group.


Below infographic shows the lead-gen Facebook Marketing Flow for ZPower The Netherlands. Click on the image and the zoom button in the right corner for a bigger version or download the PDF version here.





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