Cruijf’s phrase “You won’t see it until you get it” sounds laughable, but there is some truth to it.
Continue readingThe Matrix: Are we in the biggest Neuromarketing Experiment ever?
The amazing truth behind behavioural targeting.
Behavioural targeting is a widely used marketing method where online visitor behaviour determines what ads a specific consumer is shown.
Continue readingBias: Why everyone always chooses the best
We generally all go about making choices in the same way. We collect information, analyse it, and then try to distil from this the most appropriate choice.
Continue readingThe road to fool proof marketing
Market research is often considered to be the first natural step for any company.
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