With almost ten million Dutch users, Facebook is a gigantic platform.
Continue readingSell with the power of suggestion
Imagine that your marketing strategy would have unprecedented success. Because people believe you, and customers stand in line for your product.
Continue readingNative advertising: stand out not to stand out
The way we use the Internet in recent years has changed dramatically.
Continue readingWhy instagram works
Een beeld zegt meer dan duizend woorden. Het is een oud gezegde, maar tegenwoordig zien we de ware kracht van beelden nog steeds meer tot uitdrukking komen.
Continue readingOnline reputation: Trust-building for dummies
Some time ago we were working on a possible collaboration between two of our customers.
Continue readingBias: Why everyone always chooses the best
We generally all go about making choices in the same way. We collect information, analyse it, and then try to distil from this the most appropriate choice.
Continue readingAdvertising in all colours of the rainbow
We all know that colours are important in the design of any type of visual communication.
Continue readingMarketing & sales please note: don’t loose those customers!
As an entrepreneur and marketing professional, you are generally hunting for profit. We often work with the assumption that our clients also think like that.
Continue readingOne brain, two systems
We have already previously noted that people do not know what they want, and that purchase decisions are made subconsciously.
Continue readingYour optimal communication design. Smart A/B testing.
Nowadays in marketing, conversions are mostly what it is all about. How many newsletter readers click on the link for a specific offer?
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