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The black sheep of marketing: why view-through conversion is still important

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To measure is to know. You can only invest responsibly in marketing if you know what works.

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Attribution models; value your online marketing. How?

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Internet is becoming increasingly important and the web more complex. The same goes for online marketing.

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Your optimal communication design. Smart A/B testing.

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Nowadays in marketing, conversions are mostly what it is all about. How many newsletter readers click on the link for a specific offer?

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